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Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the de

Discover how data, analytics, and AI will transform public services for the better In AI and the Future of the Public Sector: The Creation of Public Sector 4.0,

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative cons

The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that

While private, for-profit businesses have typically been the most experienced with entrepreneurship, the study of public sector business models is coming to the

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketi

This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the p

Measuring ROI in the Public Sector shows how all types of public sector organizations are using ROI evaluation as a way to meet these challenges. The settings f