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Public Sector Marketing Pro
Language: en
Pages: 0
Authors: Joanne Sweeney
Categories: Government marketing
Type: BOOK - Published: 2019 - Publisher:

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"Written by a well-respected expert on digital marketing, Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politic
Public Sector Marketing Pro
Language: en
Pages: 0
Authors: Joanne Sweeney
Categories:
Type: BOOK - Published: 2022-10-27 - Publisher: Js Press

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Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the de
AI and the Future of the Public Sector
Language: en
Pages: 294
Authors: Tony Boobier
Categories: Computers
Type: BOOK - Published: 2022-09-07 - Publisher: John Wiley & Sons

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Discover how data, analytics, and AI will transform public services for the better In AI and the Future of the Public Sector: The Creation of Public Sector 4.0,
Public Sector Marketing Communications Volume I
Language: en
Pages: 258
Authors: Ogechi Adeola
Categories: Business & Economics
Type: BOOK - Published: 2022-10-03 - Publisher: Springer Nature

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African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative cons
Marketing the Public Sector
Language: en
Pages: 374
Authors: Seymour H. Fine
Categories: Business & Economics
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

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The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that
Public Sector Entrepreneurship and the Integration of Innovative Business Models
Language: en
Pages: 309
Authors: Lewandowski, Mateusz
Categories: Business & Economics
Type: BOOK - Published: 2017-01-05 - Publisher: IGI Global

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While private, for-profit businesses have typically been the most experienced with entrepreneurship, the study of public sector business models is coming to the
Marketing Management and Communications in the Public Sector
Language: en
Pages: 264
Authors: Martial Pasquier
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: Routledge

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketi
Service Delivery and Public Sector Marketing
Language: en
Pages: 216
Authors: Ciaran O'Faircheallaigh
Categories: Government business enterprises
Type: BOOK - Published: 1991 - Publisher: Macmillan Education AU

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This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of
Public Sector Marketing
Language: en
Pages: 252
Authors: Tony Proctor
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education

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Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the p
Measuring ROI in the Public Sector
Language: en
Pages: 260
Authors: Patricia Pulliam Phillips
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: American Society for Training and Development

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Measuring ROI in the Public Sector shows how all types of public sector organizations are using ROI evaluation as a way to meet these challenges. The settings f

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