Sales Management

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a

This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sale

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the impro

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP

The survival and of many products and companies depend upon the marketing strategies adopted by them. In the rapidly changing scenario of markets, when even pro