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Social Semiotics of Arabic Satellite Television

Social Semiotics of Arabic Satellite Television

Arabic satellite television is a phenomenon that has swept the Arab world in less than two decades and is said to have dramatically changed the Arab region. It has created a world of contrasts and contradictions between tradition and liberalism and a polarization of views and opinions, all vying for dominance and control. This book examines the social semiotics of Arabic satellite television and studies the multimodal representations of Arab social and cultural values and their implied meanings in a communication medium that heavily relies on imported western models.

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Author
Publisher Writescope Publishers
Release Date
ISBN 0975741985
Pages 393 pages
Rating 4/5 (86 users)

SATELLITE TELEVISION 1 Social Semiotics of Arabic Satellite Television LJAZEERA is gearing up for its tenth anniversary on 10 November 2006, through a series of short (30 to 45 second) self-promotional video-clip fillers featuring ...

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