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The 21st Century Media (r)evolution

The 21st Century Media (r)evolution

The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.

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Author
Publisher Peter Lang
Release Date
ISBN 9781433109362
Pages 428 pages
Rating 4/5 (60 users)

O a Developments in computer - mediated communication in the early 21st century , particularly in relation to what it termed Web 2.0 , are widely seen as a “ fourth media revolution ” after creation of the alphabet which enabled writing ...

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